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How to film your clips

An iPhone is all you need. These seven habits matter more than any editing we can do afterwards.
  1. 1

    Pick the shape first

    Hold the phone sideways for TV, YouTube and Facebook. Hold it upright for Reels, Stories and TikTok. Choose the same shape you picked in your request and keep it for every clip.

  2. 2

    Stand somewhere quiet

    Turn off music, fans and the TV. Step away from traffic, fryers and air compressors. We can clean up a little noise, but we can't remove a loud room.

  3. 3

    Face the light

    Stand facing a window or open doorway so the light lands on your face. Never film with a bright window behind you.

  4. 4

    Keep the phone still

    Lean it on something, use a stand, or hold it with both hands at chest height, elbows tucked in. Don't walk while you film.

  5. 5

    Get close enough to hear you

    Stay within about an arm's length or two of the phone, or use the earbuds' mic. Don't use the zoom; move the phone closer instead.

  6. 6

    Say it three times

    Record your lines three times in a row, with a short pause before you start and after you finish. We'll pick the best take.

  7. 7

    Show the work

    Add a few 5-second clips with no talking: your shop, your team at work, your product, your truck, a happy customer (ask first).

What to send

  • Up to 5 clips, about 3 minutes of video in total.
  • Upload the original files from your phone (not screen recordings, not from WhatsApp or Messenger, which shrink them).
  • Each file can be up to 2 GB. Big uploads keep going if your connection drops; leave the page open until it says done.
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